Hi @fortafy, I'm sorry for the inconvenience. Normally, booting will take longer time for the first time, please be patient and wait for a moment. If after 10 minutes, the screen is still black and no response when touching, please press "power" key for 10 seconds to reboot your phone. Later on, the power on process will take 2 or 3 minutes. If the problem still persists, please let us know to assist you further. Thank you.